Market Access Consulting and Communications
At the intersection of science, design, and client services lies the promise of your potential
Xcenda’s Commercialization Strategy
Value Identification Process
Develop your product's most effective value story
Strategy, tools, and testing
Develop your plan. Test the components. Then execute flawlessly.
Develop effective managed markets strategies. Design powerful creative tools. Train account managers to understand how payers think. These are just a few ways Xcenda helps clients identify, demonstrate, and communicate a product's clinical and economic value. Leverage the power of our advisory panels and gain insights into new or existing value propositions, barriers to reimbursement, threats from competitor products, and changing market dynamics.
Let's talk about meeting your specific needs:
• Payer value diagnostic
• Quality improvement programs
• Outcomes analyzers
• Training, including curriculum for payer account managers
• Payer market research
• Contract staff for payer account managers
• Managed markets creative campaigns
• Payer segmentation and strategy
• Value decks
• Market assessments
• Formulary tools (digital and print)
• Channel strategy
• POA workshops and themes
• Reimbursement toolkits
• Case manager toolkits
• Strategic planning sessions (wargaming and advisory boards)
Payer market insights
Managed Care Forum (MCN) Forum
Our exclusive, bi-annual event is for pharmaceutical manufacturers focused on market access, commercial development, HEOR, and clinical/medical affairs and brings together a broad mix of national and regional payers/formulary decision-makers from our proprietary Managed Care Network. When you have strategic questions, feedback from payers can be key to inform your market access, clinical, and HEOR plans.
To learn more on how to schedule your time with this insightful group, download our brochure or contact an expert below. Also ask about our additional payer research methodologies.
Creative services
Create your next breakthrough campaign
Creative Gallery
Impactful reports
Interactive booth design
Effective training materials
Winning web design
Respected reimbursement tools
Powerful payer communications
Managed markets training
Develop the skills payers appreciate most
Do your account managers truly understand how payers manage their business? Equip your team with new capabilities that help meet and exceed payer expectations. Our customized curricula build the skills payers value most in account managers, and each training is tailored to address the market dynamics associated with your unique brand.
Give your team the skills to:
• Effectively present a product's clinical, economic, and humanistic value proposition to payers
• Lead productive one-on-one meetings with payer decision makers
• Attend CAC meetings, interact with state Medicaid directors, and negotiate managed care contracts
• Monitor your formulary position vis-à-vis competitors in the contractual market basket
• Research communications from MACs, carriers, FIs, and the VA/DOD for policy updates
• Ensure seamless distribution through improved stakeholder relationships
• Negotiate distribution contracts, manage rebates, and ensure sales tracking